Choosing a business name is the most challenging task than the procedure for business incorporation and registration. Once you have found an appealing and memorable business name, and then you find out that ACRA did not approve its registration as it is already taken or for other reasons.
Choosing a business name involves extensive brainstorming to find a unique and catchy business name that perfectly suits your company’s logo, vision, mission, operations, products, and services.
In this blog, we will walk you through considerations for choosing the most suitable name for your business that blends exceptionally well with your company’s identity and vision.
At Bestar Services, we help businesses pick the right company name, which is part of the company registration process.
Steps for Registering Your Company Name
Once you have decided on your company’s future business plans & direction, the next step is to choose a company name that defines your business identity for customers to remember your company’s name.
Before successfully setting up your company in Singapore, you must reserve & register your company’s name with the Accounting and Corporate Regulatory Authority of Singapore (ACRA).
The following are the steps for registering your company name in Singapore:
1. Register Name
The first & foremost step is registering your company’s name via Bizfile+ before business incorporation.
2. Specify business activity
After registering your company’s name, it is necessary to specify your business’s primary & secondary activities when filling out your application. You can refer to the classification code to choose the one that corresponds best to your business activity.
You can search for the Singapore Standard Industrial Classification (SSIC) code to specify your business activity.
3. Name reserved
Once the government agency has approved the application for your company’s name, the name will be reserved for 120 days.
If you fail to incorporate or register your business within 120 days, ACRA will release the name, and it will be available to the public to pick it for their company’s name registration.
Refer to the ACRA website for more information, or contact Bestar Services. We are one of the top business incorporation service providers in Singapore.
We will help you through the entire process of the Company’s Incorporation and Registration in Singapore, which involves picking the right business name, specifying business activities, documentation, and paperwork. Our Business Advisory Consultants will guide you through choosing the right business name.
How do I ensure that the company name isn’t taken?
There are higher chances that a company name you have chosen would have already been taken or reserved by someone else. Hence, we recommend checking the chosen company names on ACRA’s Bizfile+ or via Google search.
It will show you the list of companies similar to your chosen name. You can select the nearest one or any other name to ensure it doesn’t sound identical to the existing businesses name and, most importantly, suits your business identity.
You can contact Bestar Services, and our business advisory consultant will assist in selecting the best & unique name for your business through our name generator tool.
Being one of the best business incorporation & registration service providers in Singapore, we provide comprehensive company incorporation and registration services in Singapore. We understand your business activities, mission, vision, service & product offerings and help you select the perfect name with font style and colour.
How to ensure higher chances for the company’s name approval?
ACRA will refuse your application for the submitted company’s name in the following scenarios:
Identical to the existing business name
If a similar or identical name is already reserved for an existing business, ACRA will refuse your business name application as ACRA doesn’t allow registration of two identical company names.
Identical to an already reserved name
Ensure that the chosen company name isn’t identical to the one already approved by ACRA but not yet fully registered because company incorporation is pending.
In this scenario, if the company incorporation isn’t done within 120 days, then ACRA will free up the name for the public to register, and you can select the name then.
Undesirable
Please ensure the company name you choose is not vulgar, offensive, obscene, or hurting religious sentiments, as ACRA will reject it.
Note: Singapore is a multi-racial country, and the chosen name shouldn’t appear offensive to any caste, race, or religion.
Prohibited by order of the Minister of Finance
Please ensure that the name you are selecting is not Prohibited by order of the Minister of Finance. This includes the word “Temasek” and others that you can check on the ACRA website by reading detailed guidelines for name selection and their Policy Statement on TREATMENT OF BUSINESS NAMES AND NAME COMPLAINT APPLICATIONS.
We recommend contacting us, and our highly qualified and professional business advisory consultants will help you select the best name for your company, which is not identical to the existing business or reserved by a new business, and is free from prohibitions.
Examples of Successfully Company Names in Singapore
- BreadTalk – A Bakery that sells bread
- Scoot – An Airline Transportation Company that scoots passengers worldwide
- Flextronics – A Manufacturing Company selling electronic equipment
Conclusion
After reading the blog, you will have firm clarity regarding choosing a unique and catchy name for your company. Now you know how to check and register your company name online. You must incorporate your business within 120 days after name registration, or you will lose the name.
If you have any questions regarding company incorporation, registration, and name selection, feel free to contact us, and we will assist you with the entire process.
Bestar Services is one of the top 10 business incorporation & registration service providers in Singapore. We provide comprehensive business services apart from incorporation & registration, such as accounting & bookkeeping services, financial statements preparation, payroll management, and more.
You can contact us via email at admin@bestar.asia or via call at +65 62994730.
